Off-Site Optimization Using Feeder Blogs
( Off Site SEO - part 1 )
When it comes to optimizing your own site’s performance, you need to look off-site for answers that can provide you with better positioning and increased exposure to your target audience.
Feeder blogs may be the answer to your site’s deficiency in incoming links with a high PageRank. Incoming links are links that point back to your domain. To the Google gods, it’s impressive if you have lots of links from relevant sites that point to your primary domain.
Generally, the higher PageRank they have, the better their support will help you with your own SEO. PageRank is the number Google gives to each domain (from 0 to 10, with 10 being the highest) to indicate a site’s relevancy and prominence on a specific subject matter.
To find out what the PageRank of a site is, install the Google Toolbar on your browser and visit the domain. It will show you a green bar that indicates the PageRank, and when you hover your mouse over it, it will give you a number such as 0/10 or 5/10.
Generally speaking, a site with a PageRank of four or above is considered impressive. This is where a feeder blog comes into play. Google loves peer-driven content, and a WordPress blog can get continual rotation from their indexing spiders that are sent out to assess your site and rank it accordingly.
You can plant multiple blogs all over the ‘net, fill them with short, keyword-targeted entries on a regular basis, and watch your SERP (Search Engine Results Page) positioning soar.
As your blogs rise in PageRank, let them work for you to help your primary domain get the traffic it deserves. Not only can you funnel blog visitors to your website (where you’re hopefully monetizing it with affiliate offers, information product or a membership), but linking to your domain from high PageRank blogs will show Google that other authority sites have faith in your domain’s relevancy.
To create a viable blog, you don’t have to work tirelessly to provide content for it. You can use PLR (Private Label Rights) articles that you tweak or add articles from article directories into the mix.
Your own entries can be short – at about 250-300 words per post. If you feel that’s a time guzzler, you might consider posting a project on Elance.com or another freelance site to generate short blog entries on a regular basis. As time passes, these feeder blogs will provide you with the off-site optimization your domain needs to beat out the competition
Using Article Directories to Up Your Site
Optimization (Off Site SEO - part 2 )
It’s no secret that article marketing works. But some marketers don’t quite grasp the method of attack they should use in leveraging these high-ranking sites for their own good.
There are dozens (if not hundreds) of article directories on the Internet. Some have hefty reputations as being the powerhouses of the article directory niche (such as EzineArticles.com).
Other (like GoArticles.com) make it easy for marketers to squeak by the system and upload almost anything that suits their needs – without having to undergo the intense scrutiny of a site that has strict rules and regulations.
When you implement your own article marketing strategy, it will help your primary domain get traffic in many ways. First, your article is available to be picked up by publishers whose own sites may get more traffic and have a higher PageRank than your own.
With your carefully crafted Bio Box (which includes the link to your website), you’ll get to leverage that site owner’s authority in the marketplace for your own purposes.
Many article directories themselves have high PageRanks, so when your article is published on a site like Ezine Articles, with a formidable 7 PageRank status, your domain benefits because it has an authority site giving it credence for its category and niche.
When you begin your article marketing campaign, make sure each directory gets a unique version of the same slant in the articles. You want to carefully craft each paragraph to include your prime and long-tail keywords and phrases without it appearing stuffed or spammy.
Make sure your title is enticing to both search engine spiders and human viewers alike. Lead off with an introduction that pulls the reader in and finish with a conclusion that makes publishers want to put it on their own site with a link back to yours.
Tag your articles with the right keywords and if it’s rejected, find out why and resubmit it after making the necessary changes. Watch your traffic stats to see which article directories are performing best for your website and then wash, rinse, and repeat your success.
If you want my help with this strategy, just shoot me (Jay) an e-mail at jrmats@comcast.net with “golf marketing made easy” in the subject line and I’ll reply with the details of my program.
